Integrity is an ace in the market competition. For the simplest case, there are some shops in the name of natural pollution-free exaggerated products effectiveness to mislead consumers to buy their products, but when consumer experience and find that the effect is not the case, then this product together with the manufacturer value will be discounted in the eyes of consumers, manufacturers also is lost because of breach the approbation of the consumer. So, market like battlefield, market competition is actually a war without gunsmoke integrity, who has a good market reputation, who can better for the consumer groups, and then beat the competition, a greater extent, occupy the market.
Integrity is the most precious intangible asset of the dust - removing skeleton manufacturer. Scholars yu-chun liu explains: "skeleton dust manufacturer honest enjoyed good reputation in the market activity, can form a kind of intangible assets, become the modern market economy is an important operation of a new form of capital." When the dust skeleton manufacturer negotiates with the big customer, the good faith capital is the strong guarantee that can promote the negotiation smoothly. When the dust-frame manufacturer applies for a loan to the bank, the good faith of the manufacturer is the first condition of bank lending. Thus, honesty is the largest intangible asset of the dust removal skeleton manufacturer, which is a new capital form in the market operation.